Commercial Vehicles · Heavy Equipment · EV Mobility

Twenty-four years moving Bangladesh’s trucks, buses and heavy equipment forward.

I lead distribution, OEM partnerships and institutional sales for commercial vehicles, and I am helping take Bangladesh’s public bus fleet electric. Currently General Manager at HNS Automobiles, sole distributor for Hyundai Truck & Bus and HD Hyundai Xitesolution.

Kartick Kumer Saha
Bio

My career in sixty seconds.

24 yrsIn commercial vehicles with TATA, Volvo-Eicher, Ashok Leyland and Hyundai
USD 12.3MAnnual LC import value managed, FY 2025–26
640BRTC buses advised on: 340 CNG and 300 electric, under Korean EDCF funding
14Dealer points built nationwide for Volvo-Eicher
About

Built on four OEMs and one market, end to end.

My career has run unbroken through four sole-distributor organisations: TATA, Volvo-Eicher, Ashok Leyland and Hyundai. That has given me the full cycle of commercial-vehicle distribution. I import on letters of credit, build dealer and workshop networks, win government and defence tenders, and keep fleets on the road through after-sales.

Today I serve as Business Head and senior technical advisor on BRTC’s bus fleet renewal, funded by the Korean EDCF. It covers 340 CNG buses and the upcoming procurement of 300 electric buses.

Expertise

What I lead

P&L and margin control

Sales, technical service and after-sales run under one growth plan to protect margin and market position.

Dealer network expansion

Dealer, parts and workshop networks across Dhaka, Chattogram, Bogura and Khulna, with parts and lubricants cross-sold.

Trade finance and imports

Letters of credit and proforma invoices structured with Korean and Indian OEMs to keep supply continuous.

Government and defence tenders

High-value tenders for BRTC, the Bangladesh Army and Navy, and DGHS, handled across multi-ministry approvals.

EV mobility transition

OEM technical specifications aligned with government EV bus policy. Active member of BEMA.

Regulatory liaison

Working relationships with NBR, BSTI and line ministries for imports, homologation and compliance.

EV & Future Mobility

Taking Bangladesh’s public bus fleet electric.

As Business Head and senior Technical Advisor on BRTC’s bus fleet renewal under Korean EDCF funding, I work where OEM engineering meets government procurement and EV policy.

Stage 1 · CNG340

Single-decker AC CNG buses for BRTC, procured under Korean EDCF funding.

640 buses in one fleet renewal programme, from cleaner fuel today to electric tomorrow.

How I see the transition

01

Electrify buses first

Public buses run fixed routes and return to the depot every night. That makes them the most practical place to start electrifying Bangladesh’s roads.

02

Plan the depot with the fleet

An electric bus is only as reliable as its depot. Charging, grid capacity and power backup have to be planned alongside the buses, not after them.

03

Decide on lifetime cost

Electric buses cost more to buy and less to run. Development finance can bridge that gap when the business case is built on total cost of ownership.

04

Keep them on the road

Trained technicians, spare parts, battery care and clear homologation standards decide whether an EV fleet delivers year after year.

My EV journey

  1. CredentialWorld Bank Electric Mobility & Future Transport seminarGrounding in the policy and economics of electric transport.
  2. 19 Nov 2024Bangladesh Electric Mobility Roadmap SeminarRepresented HNS Automobiles on business models and policies for zero-emission transport.
  3. 14 Jun 2026National E-Mobility Transition WorkshopHigh-level dialogue on Dhaka’s public transport with ADB, AIIB, JICA, the EU and KWPF.
  4. OngoingMember, BEMAActive in the Bangladesh Electric Mobility Association on clean mobility and transport policy.
  5. Next300 electric buses for BRTCAligning OEM technical specifications with government EV procurement.
Experience

Four distributors, one unbroken career

2020 – present

General Manager, HNS Automobiles

Sole distributor: Hyundai Truck & Bus, HD Hyundai Xitesolution (South Korea)

Directs imports end to end (USD 12.3M LC value in FY 2025–26), government and defence fleet tenders, and after-sales. Business Head and technical advisor on the BRTC CNG and EV bus programme.

2019

Deputy General Manager, IFAD Autos

Sole distributor: Ashok Leyland (India)

Led commercial-vehicle distribution and institutional sales, and grew aftermarket service through transport associations and workshop partners.

2008 – 2019

Deputy General Manager, Rangs Motors

Sole distributor: Volvo-Eicher Commercial Vehicles · Product Head, Volvo-Eicher 20.16

Built a 14-point national dealer network that delivered over 60% of monthly retail volume, added parts and lubricant cross-selling, and ran ATL, BTL and CSR brand programmes.

2002 – 2008

Branch Manager, Nitol Motors

Sole distributor: TATA Motors

Managed regional dealer accounts, spare-parts outlets and mechanic networks.

Projects

Projects

Milestones from HNS Automobiles and Rangs Motors, newest first.

Factory Acceptance Test & Pre-Shipment Inspection, HD Hyundai Xitesolution

Coordinated the FAT and PSI programme at the HD Hyundai Xitesolution factory in Ulsan, Korea, on 24 June 2026. A delegation from the Ministry of Home Affairs, Bangladesh Navy, Bangladesh Coast Guard and NKFTCL verified with HD Hyundai’s global teams that all heavy equipment met contract specifications, quality standards and operational requirements before shipment.

Procurement of 300 Electric Single Decker AC Buses for BRTC

A major step toward green, modern and sustainable public transport for the Bangladesh Road Transport Corporation, working with BRTC and the OEM delegation on specifications and procurement.

Strengthening HNS Group’s Competitive Advantage through Digital Innovation

Led the digital marketing platform initiative for HNS Group, from partner selection to the official signing, to modernise how the group reaches fleet and retail customers.

MoU: HNS Group and Dockyard and Engineering Works Ltd (Bangladesh Navy)

In February 2023 I supported HNS Group, through HNS Premium Ltd, in signing an MoU with Dockyard and Engineering Works Ltd, Narayanganj, a Bangladesh Navy-managed shipyard. The partnership covers joint bids on national and international tenders, sourcing of machinery and shipbuilding materials, and shared technical expertise and yard facilities.

Securing the Cold Chain for National Immunization

Hyundai CBU refrigerator vehicles imported from South Korea for Bangladesh’s COVID-19 vaccine programme, supporting IFRC and the Bangladesh Red Crescent Society in storing, transporting and distributing vaccines, with the Government of Bangladesh and USAID.

Procurement of 340 Single Decker AC CNG Buses for BRTC

A milestone procurement under Korean EDCF funding, advancing sustainable public transport and strengthening the Bangladesh–Korea partnership.

Roots & Roads: Volvo-Eicher Community Connect, Satkhira

A CSR programme in Satkhira bringing together the local community, healthcare professionals and Volvo-Eicher truck customers to build lasting relationships.

Dolonchapa SafeMove: Women’s Dedicated Bus Service, Dhaka

Launch of Dolonchapa, a safe and comfortable women-only bus service in Dhaka, introduced on 4 June 2018.

Project 20.16: 360 Units of 16-Ton Trucks for BRTC

Contract signed on 6 August 2018 to supply 360 Volvo-Eicher 16-ton trucks to BRTC under the Indian Line of Credit (LOC-2), strengthening the nation’s transport and logistics capability.

Customer Plant Visits: Eicher Trucks & Buses, Pithampur (India)

I took a delegation of customers from Bangladesh’s RMG, cement and construction, rice mill, FMCG, agro and logistics sectors to the Eicher Trucks & Buses plant at Pithampur (Indore), via New Delhi. Walking the assembly line and asking hard questions about engineering, uptime and total cost of ownership turned them into true brand partners.

Volvo-Eicher 20.16 “Lakpoti Offer”

A buyer promotion with a BDT 100,000 cash prize draw for Volvo-Eicher 20.16 truck customers, driving sales growth and rewarding customer trust.

Nationwide Dealer Network Expansion (Volvo-Eicher Trucks)

Opened a flagship dealership in Kushtia to challenge the market leader and captured over 60% of that regional market within one year. Corporate clients included leading rice mills, BRB Cables, MRS Steel and KB Feed Mills.

See all projects on LinkedIn
Honors & Awards

Honors & Awards

AI for Marketers Summit

Certificate of participation for the live summit featuring Professor Philip Kotler, in conversation on “Marketing in the Age of AI”.

Momentum of Certification

Received the Artificial Intelligence professional certification from instructors Mark Anupom Mollick and Mohammad Saif Noman Khan at the AI Mastery Summit.

Leading Bangladesh’s AI Future: AIPS Mastery Summit

Joined industry leaders, innovators and changemakers at the AIPS Mastery Summit on 19 June 2026.

National E-Mobility Transition Workshop

Part of the high-level dialogue on strengthening Dhaka’s public transport, with ADB, AIIB, JICA, the EU and KWPF, on 14 June 2026 at Radisson Blu Water Garden, Dhaka.

Strategic Sales Excellence Award

Awarded by HD Hyundai Xitesolution, South Korea, for exceptional FY 2025 sales: 300% growth over the combined sales volume of FY 2023 and FY 2024, achieved under my leadership as General Manager, Sales & Marketing.

Bangladesh Electric Mobility Roadmap Seminar

Represented HNS Automobiles at the workshop on business models and policies for moving to zero-emission transport, on 19 November 2024 at InterContinental Dhaka.

Valued Partner Award, EXCON 2023

Recognised for continued support at South Asia’s largest construction equipment exhibition.

Promoted to General Manager

Elevated to General Manager in the presence of the Group Chairman, senior leadership and colleagues.

Indo-Bangla Automotive Show

Took part in the show jointly organised by SIAM and BARVIDA, strengthening cross-border automotive collaboration and innovation.

Annual Sales Conference & Award Ceremony

The commercial vehicle division’s annual sales conference at Ocean Paradise Hotel & Resort, Cox’s Bazar.

Best Sales Award

Presented by Managing Director Ms. Sohana Rouf Chowdhury at the Rangs Group “Shaping for Excellence” event, ICCB, Dhaka.

Best Performance Distributor Award

For outstanding commercial excellence and strategic market expansion, at the Excellence Unlimited dealer conference, Siem Reap, Cambodia.

Certificate in English for Professionals, Lighthouse Bangladesh, May 2017

Certificate in English Course for Professionals

Completed Lighthouse Bangladesh’s corporate training programme for the Rangs Motors team on 20 May 2017, strengthening business communication, presentation and professional writing for dealer, customer and OEM engagement.

Future CEO Executive Leadership Program, Lighthouse Bangladesh, 2016

Future CEO – Executive Leadership Program (COO Leadership Mindset)

Completed Lighthouse Bangladesh’s two-day programme in Dhaka on 7–8 October 2016, themed “Strategy for Achieving Success and Building a Profitable Company”. It shaped how I connect strategy to execution and protect margins while the business grows.

SAPIEN Certificate of Excellence, January 2015

Certificate of Excellence: Strategic Managerial Communication Leadership

Awarded by SAPIEN Strategy Consulting & Research on 9–10 January 2015, on completing its advanced programme for the senior managers of Rangs Motors, led by Chief Trainer Md. Saif Noman Khan.

Volvo-Eicher 20.16 Truck Unveiling

Part of the Volvo-Eicher & Rangs Motors Partnership Prosperity Program at Bangladesh China Maitry Convention Hall.

Education & credentials
  • Master of Arts, University of Dhaka
  • Future CEO – Executive Leadership Program (COO Leadership Mindset), Lighthouse Bangladesh, 2016
  • Certificate of Excellence, Strategic Managerial Communication Leadership, SAPIEN Strategy Consulting & Research, 2015
  • AI for Professional Success (AIPS), Idean Consulting, 2026
  • ISO 9001:2015 Quality Management
  • World Bank Electric Mobility & Future Transport seminar
  • Active member, Bangladesh Electric Mobility Association (BEMA)
Recommendations

What colleagues say

Recommendations received on LinkedIn, in their own words, newest first.

Kartick is an outstanding professional whose commercial vehicle expertise was vital to our Korean consultant team during the BRTC 340 CNG AC bus procurement project. Navigating multi-stakeholder government tenders under foreign development financing requires a rare mix of risk management and clear communication. Kartick consistently delivered precise market insights and technical coordination, keeping stakeholders aligned and operations moving forward smoothly. He would be an invaluable asset to any high-reputed organization.

Kwonchae JeongHyundai Kia Motor Company Global green electric vehicle experienced engineering: APQPJune 26, 2026 · Kwonchae worked with Kartick on the same team

I have had the privilege of working closely with Kartick Saha, and I am consistently impressed by his depth of knowledge, leadership, and strategic vision in the automotive industry. With over 20 years of experience, Kartick has been instrumental in driving business growth, building strong dealer networks, and developing effective sales and marketing strategies.

At HNS Automobiles, his ability to set clear goals, analyze market trends, and execute innovative plans has resulted in remarkable achievements, including expanding consumer segments and ensuring consistent revenue growth. Kartick’s hands-on approach to dealer management and his expertise in both commercial and retail automotive sectors make him an invaluable asset to any organization.

Above all, Kartick is a true leader who inspires teams to perform at their best. His professionalism, integrity, and commitment to excellence are unmatched. I highly recommend Kartick for any senior leadership role in sales, marketing, or business development.

Uttam Kumer SahaHead of Finance & AccountsJuly 19, 2025 · Uttam Kumer worked with Kartick but on different teams

I have been acquainted with him through the huge scale of Bangladesh Government transportation project. Even it was my first experience with him, it was indeed impressive to me his professionality. Hardly had seen such a passionate and smart business person before, and also learned many things from him. Based on his long term experience and sophisticated guidance, we are successfully following up our project.

I'm highly confident we can make much more achievement with him. Thank you Mr Kartick and all the best!!

박병준 (Brian J. Park)Hyundai CorporationSeptember 26, 2023 · Brian J. Park worked with Kartick but they were at different companies

Kartick has a magnificent track record as a dominant force in Bangladesh automobile industry. Under my guidance, he began out as a Deputy Manager and eventually became a Deputy General Manager in Rangs Motors. He led a team towards success and his business grew positively year after year. He had a goal-oriented vision.

In the days to come, I wish him every success.

Satyajit SahaChief Executive Officer at Rancon Global Trucks Ltd. & Rancon Trucks n Bus Ltd. | Business Strategist, Automotive Expert | Chairman @ Lucky Marine Solution Ltd. | Executive Director | CBO | COO Rangs Motors LtdJuly 19, 2023 · Satyajit managed Kartick directly

I am delighted to write a recommendation for Mr. Kartick Saha, who has been serving as the GM Marketing at HNS Group, a renowned automobile company in Bangladesh. I have had the privilege of working closely with Mr. Saha for the past two years and have been thoroughly impressed by his exceptional skills, professionalism, and dedication.

Throughout our collaboration, Mr. Saha has consistently demonstrated his strategic mindset and deep understanding of the automotive industry. He possesses an innate ability to analyze market trends, identify new business opportunities, and develop effective marketing strategies. His expertise in brand management, market research, and product positioning has greatly contributed to the success of our organization.

One of Mr. Saha's greatest strengths is his exceptional leadership qualities. He has successfully led a team of marketing professionals, guiding and inspiring them to achieve outstanding results. His approachable nature, strong communication skills, and willingness to listen make him an excellent mentor and motivator for his team members.

On a personal level, Mr. Saha is a pleasure to work with. His positive attitude, team spirit, and collaborative nature create a harmonious work environment where everyone feels valued and motivated. He fosters open communication, encourages diverse perspectives, and embraces new ideas, making him an asset to any team.

Kamrul HoqueCommodore (retd), Bangladesh Navy. Experienced in Engg, security, business development, planning, procurement, HRMJune 20, 2023 · Kamrul worked with Kartick on the same team

Kartick is a pleasure to work with. He has detailed market knowledge and very good connect with the customers.
He loves to be hands on in solving daily issues.
He takes care of his team and motivated them to perform to their best abilities.
He is very detailed in his planning and execution.
I am sure he will be an asset to every organisation he works for.

Shantanu SrivastavPresident Director @ PT VECV Automotive Indonesia | Business Strategy, Marketing ManagementJune 1, 2023 · Shantanu worked with Kartick on the same team

Kartick has strong field control when we talk about commercial vehicle business, he is well versed with specific use cases where the products can be best fit and this capability makes him favourite of B2B clients along with his retail team, a good human being and an organised professional. I wish him best of luck for all his future endeavours.

Pankaj SinghGlobal & Domestic Automotive Business Development / Strategic Partnerships / CKD Projects / CNH Industrial / Nissan Middle East / Mahindra / OKAYA EV / UM Global / HERO / MPR Refractories / Reliance & Mahindra First ChoiceJune 1, 2023 · Pankaj was senior to Kartick but didn’t manage Kartick directly

I had the pleasure of working with Kartick for three years at Rangs Motors Limited collaborating on several project teams.

Kartick’s ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of the company.

As a team member or a leader, Kartick earns my highest recommendation.

Najmus Ahmed (Albab)Cancer Care Advocate | CXO Recruitment Specialist | Founder, BANCAT | Founder & Chief Executive, C-Suite Bangladesh – The CXO ConnectOctober 22, 2020 · Najmus Ahmed managed Kartick directly

I found Kartick to be a person who is always eager to learn and prosper. During my 4 years span I saw him making significant progress and turned from an individual performer to a man manager.
He happens to possess good amount of product knowledge, knows value of relationship and does not give up easily even in challenging situation.

Kaushik BhattacharyaOffers Change leadership for Automobile and HEMM Dealership space in India and South Asia.August 24, 2020 · Kartick was Kaushik’s client

I had the privilege of working with Kartick Saha, in the same Rangs group at Dhaka. Kartick is a proactive, result oriented and responsible individual, who is always switched on, accelerates ahead to ensure jobs are completed within required timelines. Kartick has an exceptional troubleshooting and analytical skill, and must say, he is a great asset to any company.

Dileep BanerjeeA Professional with over 34 years of accomplished experience in Indian, Africa and Bangladesh marketsJuly 23, 2020 · Dileep worked with Kartick on the same team

Mr. Kartick is a countries well-known dynamic multi-skilled sales expert in automobile sector. Mr. Saha oversees all the sales managers and marketing personnel of his company and promotes sales excellence in the staff. He is responsible for developing sales strategy and company sales procedures, training and motivating sales staff and achieving sales targets and revenue goals. Other duties include nurturing relationships with top accounts, leading the development of new products and services, participating in national/international sales conferences and high level sales negotiations, setting targets and sales goals and developing and managing the sales budget.

Mr. Kartick worked in various roles with the two largest national automobiles Company in Bangladesh, Nitol Motors and Rangs Motors Limited last long 16 years. Which makes to born him as a proved Professional Corporate Leader of his track.

Before joining to the Nitol Motors Ltd. (Sole distributor of TATA Motors Pvt. Limited, India) in 2002 Mr. Saha attended with a survey team specially assigned from Titas Gas to find out the way of maximum possibility for uses of LP Gas over the countryside and achieved best performance award in 1999.

He used to work in sales & marketing of his career and was the Territory Manager at Nitol Motors Limited.

In 2008 Mr. Saha has joined Rangs Motors Limited as a Deputy Manager and promoted up to the rank of DGM (current position) & Head of Volvo-Eicher commercial vehicles business in Rangs Motors Limited. (Sole distributor of Volvo-Eicher Commercial vehicles Ltd. India)

Additionally Mr. Saha is globally trained in terms of global value chain management, business networking, strategy management, change management, long term sustainability management and so.

Mr. Saha is a certified Automobiles Expert in terms of Sales & Marketing from home & abroad.

Mr. Saha has a brilliant academic track record from Dhaka University.

I wish him every success in his future career.

Kanchan SahaHuman Resources Professional at Jamuna Bank PLC.February 15, 2019 · Kanchan was Kartick’s mentor

It was pleasure working with Kartick in Bangladesh commercial vehicles sector. He is a passionate individual who accepts challenges in a very positive note. A leader who can drive his team to achieve set objectives.
Also he is a person possess a sound knowledge about the market dynamics and his style of adoption is remarkable.

Matheendra De ZoysaDriving change, Delivering Results a444February 14, 2019 · Matheendra managed Kartick directly

Kartick Kumer Saha is a leader who dares to venture the unknown and likes to challenge himself. I have always found him looking at bigger picture and focused on results with positive, proactive attitude. I wish him every success in all his initiatives and future endeavor.

Ajoy Kumar Deb, PMPHead of IT | Global IT Strategy | Driving Digital Transformation | Cloud & Infrastructure | Open to Global OpportunitiesFebruary 12, 2019 · Ajoy Kumar worked with Kartick on the same team

I know Kartick for sometime. He is ready to take up any challenging job and seems to be one of the best sales persons in the commercial vehicle segment of the country. He has natural leadership skill and successful track record of introducing new products / brands in the market. His knowledge about the products and industry have made him popular among the target client base in Bangladesh.

Kanti Kumar SahaChief Executive Officer at Alliance Finance PLCFebruary 10, 2019 · Kanti Kumar was Kartick’s mentor
See recommendations on LinkedIn
Contact

Let’s connect.

For commercial vehicles, heavy equipment, fleet procurement or EV mobility, I’m glad to talk.